← Journal
Built · videoOct 8, 2026

itchydog.vet, from a blank page to live in five days

By Dr. Steve Pelton, DVM ·

The story

  1. Night one, 1:27 AM The first real draft goes up. It can't even show a forecast.
  2. Five days later 142 saved versions in, it's live with an itch forecast for any ZIP, an itch diary and the explainers from my book.

I wanted a site I could hand to clients with itchy dogs, something better than a pamphlet. The first real draft went up at 1:27 in the morning and couldn't even show a forecast. Five days and 142 saved versions later it has an itch forecast for any ZIP, an itch diary that turns into a report for the vet, and the explainers from my book.

Every version got saved, so Claude pulled the old ones back up and cut them into a one-minute video, terrible first draft included. Every medical sentence on the site went past me before it went live.

The ugly first draft to live, in a minute Video · 0:58